Methodologies
Neither is organizational capability. The organizations that consistently commercialize successfully continue improving long after individual products enter the marketplace.
Commercialization therefore becomes an ongoing executive responsibility rather than a temporary initiative.
The Commercialization Program™ provides the management system through which organizations develop that capability.
It guides executive teams through disciplined decision-making, structured commercial learning, organizational adaptation, and continual improvement.
This progression is deliberate.
The objective extends beyond helping one innovation succeed.
It is to help the organization become progressively better at commercializing innovation itself.
When viewed independently, each methodology solves an important executive problem.
Viewed together, something larger begins to emerge.